How to sell more and make more.
The biggest question I had when I first began selling my items was if I should allow them to go half price on Saturday? With the goal of making as much money as possible, I decided to not discount my items on half price day. I kept my things at full price, and picked up any unsold items Saturday at 4pm to bring back to the next sale. I did this for several sales.
As you can imagine, I am very busy on Saturday between 4pm and 6pm. Seller pickup and all of the administrative tasks that go along with packing up the supplies and coordinating the clearing out of Harvey Convention Center makes for a crazy afternoon. It was getting difficult for me to retrieve my unsold items because I had so many other priorities as the co-owner of the sale. So, I decided to try an experiment. I allowed those things that I was pricing for the next sale to be discounted on the last day and I donated all of my unsold items. The outcome was surprising to me and has changed the way I will forever approach pricing and selling my stuff at the CCC Sale. Here is what I discovered:
- I sold a much higher percentage of the items I brought when I discounted them.
- I noticed that there are hundreds of people who will return to the sale on Saturday to shop again because it is half price day. They are exclusively looking for discounted merchandise. Most will pass up great items, in excellent condition simply because they are not 1/2 price.
- I also saw that there were many families who only come on Saturday. Half priced items are a HUGE blessing to them. They can stretch their dollars because of the extra discount.
- To my surprise, it was a relief to not have to store my unsold items another six months to a year. For many, they have the space, and it isn’t a big deal. But I was happy to not have to deal with the unsold items and decide whether to rewash and iron or reprice for the following sale.
- I realized that while my kids no longer needed these items; there were countless children across East Texas who did. I felt very good about the fact that my unsold items had been donated to trustworthy charities and were being worn and used by children and families in need all across East Texas.
- My CCC check went up almost 30% from previous sales where I had not allowed my items to be discounted.
This simple experiment changed not only my pocketbook, but also my heart. By changing my perspective on how I price my items, I ended up selling more, giving more and as a bonus making more money. Your experience may not be the same, but I challenge you to think about it, maybe even try it, and see what happens. (If you do, I’d love to hear how it goes.)